THE BOARD LAUNCHES ITS PROMOTIONAL TOURISM CAMPAIGN IN CASTILE AND LEON FOR THIS SUMMER WITH THE SONG "NADA QUE SE SEPARA A TI"


The Ministry of Culture, Tourism and Sports offers an attractive and fresh image of tourism in Castile and León, with tourist and experiential resources from the nine provinces and with the musical collaboration of the group Siloé.

The new tourism promotion campaign for Castile and León has been presented through the song 'Nothing that looks like you' by the regional group Siloé. The new promotional action combines two basic objectives of the Ministry, such as tourism promotion, on the one hand, together with the cultural, artistic and heritage promotion of the region, betting on the young talent of the Community, and which has among its objectives attract the attention of the younger audience.

The new tourism promotion campaign is based on a promotional video that tells the story of some children who began their friendship in the summer and formed a musical band. As adults, they come together again to tour Castile and León, enjoying its corners and tourist attractions. Through the video images and with a tour of different tourist resources in the nine provinces, the three young people show their experiences, ending the tour with a great concert, the fruit of their childhood dream.

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